Competitive Strategy

Integrated Device Manufacturing 2.0: Intel Rescue Strategy

Intel has been losing the market for four years already. At this time, AMD, which is the main competitor, is gaining a position in the processor market. In particular, AMD in the first quarter of 2021 caught up and surpassed Intel in the desktop market. Intel are forced to take active and decisive action to restore their position. The company's new strategy includes three main points: the construction of new factories, the development of 7 nanometer technology and partnership programs with major chip manufacturers.

The new strategy is called IDM 2.0 (integrated device manufacturing 2.0). This strategy requires a lot of financial investment.

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